Mühle Rasierkultur
For our client MÜHLE, known for high-quality shaving products, we launched a couple of new content series for their social media channels.
We were able to double the average views and even had a viral success on You Tube shorts with over 160k views.
Inside MÜHLE
The "Inside MÜHLE" series reveals the various stages a product goes through and introduces the skilled individuals who create them.
Alongside showcasing their impressive product line on the social feeds, with Inside MÜHLE we aimed to let followers see behind the scenes of this historic family business.
Our goal was to highlight the people behind MÜHLE products and share the brand's values and commitment to quality.
This format can be adapted for different roles and locations within the company.
MÜHLE Collection
The MÜHLE collection is a unique part of shaving history located at the MÜHLE headquarters in Stützengrün, Germany.
We enjoyed exploring the many interesting items MÜHLE has gathered over the years and learning about their backgrounds.
We realized we should share these historic shaving items with the world. So, we asked CEO and collector Andreas to discuss his favorite pieces in a special series.
MÜHLE UK
When we travel, we collect as many content pieces as possible. Therefore we think about different formats we could produce before but always keep our eyes open while there. You never know which opportunities just spontaneously jump in front of your lense.